Marketing Coordinator

  • Location:
  • Department:
  • Posting ID:
  • Position type:
    Full Time

Saskatchewan Blue Cross®, one of Saskatchewan’s Top Employers, is currently recruiting for a full time Marketing Coordinator in the Marketing Department located in our Saskatoon office.

Reporting directly to the Manager, Marketing & Community Relations, the Marketing Coordinator will be responsible for supporting, developing and implementing a wide range of Corporate Marketing projects and initiatives. 

- Provide support and lead projects for a wide range of marketing functions which may include communications, advertising, website management, product and market development, social media and community relations
- Provide content development and management, copywriting and editorial services, and communication expertise, ensuring materials are innovative, reinforce brand recognition, and follow best practices
- Consult and collaborate with multiple stakeholders within and outside the organization to ensure deliverables meet objectives and timelines, alignment with strategies and to facilitate decisions
- Actively participate in product and market development by conducting research and analysis, presenting recommendations to key stakeholders and supporting implementation
- Participate in the creation, ongoing development and implementation of various strategies such as marketing content, brand identity, product development, social media and promotional campaigns
- Assist in the designing and overall format and content of marketing collateral such as advertising copy, social media tools, written news releases and video scripts
- Collaborate with Graphic Designers where specialized expertise is required to produce graphic materials for specific projects and proof final designs
- Analyze the corporate website, making recommendations for enhancing online services, and act as a project coordinator working with key stakeholders on development and implementation
- Contribute to the development and enhancement of processes and procedures within the department
- Works with internal and external partners to manage the safekeeping of marketing assets including images, electronic files, inventory of print material and creative archive library
- Evaluate, develop and maintain reports and metrics to assess various marketing activities and projects
- Provides support to the departmental budgeting process
- Remain current with company and industry product and service offerings
- Participate on cross departmental teams or committees
- Other related duties and project work as assigned

- Completion of a Bachelor’s Degree in Marketing or a related field and 2-5 years’ relevant experience, or an equivalent combination of training and experience in Public Relations, and/or Communications
- Previous advertising agency experience and/or managing advertising supplier relationships required
- A demonstrated understanding of the insurance and/or health care industry would be considered an asset
- Demonstrated experience writing/editing marketing materials, proposals, presentations and communications
- Demonstrated experience in the use of social media tools, analytics, content planning and digital marketing techniques
- Strong technical skills in MS Word, Excel, Power Point and familiarity with editing software such as Adobe Photoshop, with the ability to easily learn new programs
- Excellent interpersonal, verbal and written communication skills
- Proven research, project and content management, and problem solving skills
- Well organized with a demonstrated ability to manage multiple competing priorities and able to work both independently and in a team environment
- Self-starter with strong sense of accountability and initiative, and demonstrated flexibility and adaptability
- Strong analytical skills, with experience using Google Analytics and knowledge of other online tools
- Highly motivated, creative and an independent thinker who thrives in a fast paced environment
- Commitment and passion to excel in the delivery of superior customer service
- The successful candidate may be required to undergo a background check
- Must be legally entitled to work in Canada on an unrestricted basis.

If you are an experienced Marketing professional, have a passion for learning and enjoy a team environment and a diverse work load at a great company, please submit your resume and cover letter quoting Posting ID S1803.

Application deadline:
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