Marketing Coordinator - Product & Development

  • Location:
    Saskatoon
  • Department:
    Marketing
  • Posting ID:
    S1933
  • Position type:
    Term

JOB FUNCTION

Reporting directly to the Team Lead, Marketing, the Marketing Coordinator - Product & Development will be responsible for supporting, developing and implementing a wide range of Corporate Marketing projects and initiatives. 

 

DUTIES & RESPONSIBILITIES

  • Provide support and lead projects for a wide range of marketing functions which may include communications, advertising, website management, product and market development, social media and community relations
  • Provide content development and management, copywriting and editorial services, and communication expertise, ensuring materials are innovative, reinforce brand recognition, and follow best practices
  • Consult and collaborate with multiple stakeholders within and outside the organization to ensure deliverables meet objectives and timelines, alignment with strategies and to facilitate decisions
  • Actively participate in product and market development by conducting research and analysis, presenting recommendations to key stakeholders and supporting implementation
  • Participate in the creation, ongoing development and implementation of various strategies such as marketing content, brand identity, product development, social media and promotional campaigns
  • Assist in the designing and overall format and content of marketing collateral such as advertising copy, social media tools, written news releases and video scripts
  • Collaborate with Graphic Designers where specialized expertise is required to produce graphic materials for specific projects and proof final designs
  • Analyze the corporate website, making recommendations for enhancing online services, and act as a project coordinator working with key stakeholders on development and implementation
  • Contribute to the development and enhancement of processes and procedures within the department
  • Work with internal and external partners to manage the safekeeping of marketing assets including images, electronic files, inventory of print material and creative archive library
  • Evaluate, develop and maintain reports and metrics to assess various marketing activities and projects
  • Provides support to the departmental budgeting process
  • Remain current with company and industry product and service offerings
  • Participate on cross departmental teams or committees
  • Other related duties and project work as assigned

 

QUALIFICATIONS & SKILLS

  • Completion of a Bachelor’s Degree in Marketing or a related field and 2-5 years’ relevant experience, or an equivalent combination of training and experience in Public Relations, and/or Communications
  • Demonstrated experience writing/editing marketing materials, proposals, presentations and communications
  • Previous experience in graphic design
  • Previous advertising agency experience and/or managing advertising supplier would be considered an asset
  • A demonstrated understanding of the insurance and/or health care industry would be considered an asset
  • Experience in the use of social media tools, analytics, content planning and digital marketing techniques
  • Strong technical skills in MS Word, Excel, Power Point and familiarity with editing software such as Adobe Photoshop, with the ability to easily learn new programs
  • Excellent interpersonal, verbal and written communication skills
  • Proven research, project and content management, and problem solving skills
  • Well organized with a demonstrated ability to manage multiple competing priorities and able to work both independently and in a team environment
  • Self-starter with strong sense of accountability and initiative, and demonstrated flexibility and adaptability
  • Strong analytical skills, with experience using Google Analytics and knowledge of other online tools
  • Highly motivated, creative and an independent thinker who thrives in a fast paced environment
  • Commitment and passion to excel in the delivery of superior customer service
  • The successful candidate will be required to undergo a background check
  • Must be legally entitled to work in Canada on an unrestricted basis
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