Investing in whole health

By investing in charitable organizations whose mandates empower individuals and communities on their journey to whole health, Saskatchewan Blue Cross’s support for these organizations just makes sense!

Community Investment Program

Creating partnerships with organizations province-wide to encourage the health and wellbeing of Saskatchewan people, while placing priority on initiatives advancing health literacy is the focus of our community investment strategy.

This program has three main areas of focus:

Areas of focus

Areas of focus

Health literacy

Taking action toward whole health and wellness requires each of us to have access to, understand and use health information. That’s why Saskatchewan Blue Cross proudly supports organizations and initiatives working to improve health literacy in communities across Saskatchewan.

What is health literacy?

The formal definition:

“The degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.”

Health literacy is a targeted approach to community wellness that allows one to impact change on a fundamental level. Saskatchewan Blue Cross understands that healthy communities are prosperous communities, and that individual wellness can be improved by informed decision making.  Unfortunately, not everyone has the same access to information and services, nor do they have the same capacity to understand it.

Take a moment to consider:

  • How well do you understand our healthcare system?
  • Would you know where to go for help if you or a loved one was having a mental health crisis?
  • Have you ever struggled to understand a medical diagnosis or prescribed recovery process?
  • Put yourself in the shoes of a new Canadian citizen, who may not speak fluent English or a senior citizen who may not have the tools to research online.
  • Imagine living in a remote location without access to a family physician, where doctors from outside the community are only available on a sporadic fly-in basis.
  • How do you separate fact from fiction when researching health information online?

These are all challenges that affect our ability to make positive health and wellness choices. The Community Investment program’s goal is to create strategic partnerships to support tools and resources that will help close health literacy gaps within Saskatchewan.

We invest in health literacy partnerships that focus on:

  1. Health and wellness education or issues awareness
  2. Health and wellness access
  3. Health and wellness advancement (technology, practice, innovation, research)

Community health & wellbeing

For charitable organizations who are advancing the overall health and wellbeing of Saskatchewan residents. Saskatchewan Blue Cross is here to help by providing support and funds.

We invest in Community Health & Wellbeing partnerships with a focus on:

  1. Health Services
  2. Volunteerism

Diversity & inclusion

Organizations that honour diversity and inclusion and foster an inclusive, equitable and accessible community where everyone can feel valued, respected and supported, while having the freedom and protection to be who they are, free of discrimination, harassment, and violence is what Saskatchewan Blue Cross stands with.

Apply for support

Each year, Saskatchewan Blue Cross supports more than 250 initiatives, events and organizations that are like-minded in their focus on empowering Saskatchewan residents on their journey to whole health and wellness.

Community Investment Program Eligibility Requirements Icon/UI/plus-circle

To successfully receive funding from the Community Investment Program at Saskatchewan Blue Cross, your application should include all the below aspects:

  • Align with Saskatchewan Blue Cross’ mission, vision and values
  • Fit within one of the three community investment focus areas (Health Literacy, Community Health & Wellbeing, Diversity & Inclusion)
  • Benefit the province of Saskatchewan, or a community within Saskatchewan
  • Provide an opportunity for our employees to engage, volunteer or participate
  • Align with the products or services we provide
  • Have a plan for evaluating the success of the program, event or initiatives

The following are not eligible for Community Investment Program funding:

  • Advertising
  • Programs with a specific religious focus
  • Political organizations
  • Professional & amateur sports teams, recreational events, competitions or tournaments
  • Private or personal events,
  • Lobbying or advocacy work
  • Organizations previously convicted of fraud or involved in illegal activity,
  • For-profit organizations
  • Projects that do not fit SBC’s brand image
  • Applications for trips or excursions (even for charitable purposes)
  • Playground, daycare or playschool funding
  • Animal-related initiatives
  • Operating costs, contingency funds or deficit funding

If your request is not a fit for funding through the Community Investment Program it may still qualify for funding under our Event & Organization Sponsorship Program.

Application Process

  • All funding requests must be submitted through our easy-to-follow online application form. No email, phone or paper submissions will be accepted.
  • Applications are open and requests are reviewed regularly throughout the year. You will be contacted directly with the result and next steps. Rest assured; we will respond to all applications either way.
  • We advise that you submit your application as soon as possible. Please allow as much time as possible between the submission date, and when a response is required.

Please note some requests may meet all criteria but be declined due to time or budget constraints, or because we are supporting your cause in another way. Please contact us if you have questions.

Apply for Support

Just some of the organizations we support

211 Saskatchewan

211 Saskatchewan makes it easy to access community, social, non-clinical health, and government services across SK.

CUMFI Cultural Days

Bringing people together to learn about Métis Culture and Arts and to celebrate the strength and vibrancy of our community.

Enchanted Forest Lightwalk

The holiday light tour raises funds for the Saskatoon Zoo Foundation and the Saskatoon City Hospital Foundation.


Outfitting public locations with AEDs to increase the chances of survival for SK residents who experience sudden cardiac arrest.

Hospitals of SK

Investing in initiatives with hospitals across SK to fund life-saving equipment, technology, and cutting-edge facilities so that SK residents have access to the care they need, when they need it.

Indspire’s Building Brighter Futures

Improving health-related services for Indigenous communities in SK by providing bursaries for Indigenous students pursuing education in social work.

Jim Pattison Children’s Hospital (JPCH)

JPCH is committed to ensuring that SK’s new maternal & children’s hospital is a special place for kids, moms-to-be, and families.


Love2Live provides tools to improve the health of individuals in SK with risk factors for cardiovascular and other chronic diseases.

Make-a-Wish Foundation

Creating life-changing wishes for children with critical illnesses to provide them with hope when they need it the most.


This biannual event brings together problems in healthcare and problem solvers who can build solutions through the use of technology.

MS Walk

MS Society supports SK residents living with MS and raises funds to strengthen the MS research community.

One Small Step

Connecting local donors with local non-profits in order to solve issues in our community that exist right now.

Queen City Pride

Celebrating Regina’s Gender and Sexually Diverse (GSD) communities and with the goal to educate, entertain and enlighten Regina.

Ronald McDonald House (RMHC-SK)

RMHC-SK provides accommodation for families of sick children traveling to Saskatoon to receive medical treatment.

Saskatoon Pride

Recognizing, valuing, celebrating, and supporting 2SLGBTQ+ and sexually-diverse people and their families in SK.

STARS Air Ambulance

STARS offers time, hope and life-saving transport to critically ill and injured patients in SK.


Providing resources for medical assistance and equipment and addressing specialized needs to improve quality of life for residents of SK.

United Way

United Way is committed to solving unignorable social and economic issues in order to create long-term change for communities across SK.

VIDO at USask

Developing vaccines and technologies that protect health against emerging infectious diseases, including COVID-19.