Saskatoon, Saskatchewan – June 29, 2023 – This morning, a group of 29 passionate employees from Saskatchewan Blue Cross embarked on a journey, cycling together to shine a spotlight on the exceptional efforts of Big Brothers Big Sisters in mentoring and guiding children and youth. They enthusiastically joined the second annual MEGABike fundraising challenge, a nationwide initiative orchestrated by Big Brothers Big Sisters (BBBS) across Canada. This fantastic event, happening today, is poised to make a significant impact by generating vital funds to support the mentoring of children and youth in communities throughout the country.
MEGABike, a 29-person bicycle, symbolizes the collective effort and determination of individuals and organizations in driving positive social change for children and youth. Today in Saskatoon, Saskatchewan, BBBS of Saskatoon is hosting the MEGABike event, offering participants an exhilarating team-building experience while pedaling to unlock the potential of young people in our community.
As a passionate advocate for the well-being and development of individuals, especially children and youth, Saskatchewan Blue Cross is thrilled to support this meaningful initiative. Through our sponsorship, we aim to empower young people and inspire healthier lives within our community.
Megan Douglas, Senior Vice President, Chief Brand & Commercial Officer, from Saskatchewan Blue Cross, expressed her enthusiasm and stated, “We are excited to be part of the MEGABike challenge, which not only promotes physical activity but also raises crucial funds to support mentoring programs for children and youth. By investing in their potential today, we are building a stronger and brighter future for our community.”
The route takes place downtown Saskatoon, along Spadina Crescent West and through Riversdale, lasting approximately 30-40 minutes, an entertaining and memorable experience for all. Following the ride, participants can enjoy Happy Hour at Hudson’s or return to work, knowing they have made a positive impact.
“When we ignite potential in children early in life through mentoring, they are better able to face and navigate life’s adversities in the future,” said W. Matthew Chater, President and CEO of Big Brothers Big Sisters of Canada. “Our data shows that for every dollar invested, there is a 23-fold return to society,” he added, emphasizing the significant impact of mentoring.
Saskatchewan Blue Cross remains committed to supporting initiatives that promote healthy lives and communities, and the MEGABike event aligns perfectly with our vision. We believe that by investing in the potential of children and youth, we are building a stronger and more vibrant future for all.
About Big Brothers Big Sisters
Big Brothers Big Sisters of Saskatoon is a prominent nonprofit organization dedicated to transforming the lives of children and youth in the community. Through their impactful mentoring programs, they provide young individuals with positive role models and supportive relationships that empower them to reach their full potential. With a focus on early intervention and guidance, Big Brothers Big Sisters of Saskatoon aims to ignite positive change and help youth navigate life’s challenges. Their commitment to fostering resilience, self-esteem, and personal growth has made a significant difference in the lives of countless young people, creating a brighter and more promising future for the entire community. For more information visit saskatoon.bigbrothersbigsisters.ca.
MEGABike Saskatoon is an exhilarating annual fundraising event organized by Big Brothers Big Sisters. This unique event brings together teams of cyclists to pedal through the streets of Saskatoon, showcasing their collective effort and determination to make a positive impact on the lives of children and youth. Participants not only enjoy a fun team-building experience but also contribute to mentoring programs that unlock the potential of young people in the community. MEGABike Saskatoon is a thrilling adventure that combines physical activity, community engagement, and the pursuit of a brighter future for the next generation.
About Saskatchewan Blue Cross
For more than 75 years, Saskatchewan Blue Cross® has been committed to delivering exceptional health and wellness benefits, travel insurance and life insurance solutions to Saskatchewan residents and employers. A locally based, not-for-profit organization, it’s recognized as one of Saskatchewan’s Top Employers, one of the Top 100 Companies in Saskatchewan, one of Canada’s Top 100 Brands (as part of the Canadian Association of Blue Cross® Plans), and proudly supports the wellbeing of more than 200,000 members. With a mission to empower communities on their journey to whole health and wellness, and a vision for a future of lifelong health and wellbeing for every person in Saskatchewan, this team is committed to advancing and benefiting the communities they call home. Learn more at: www.sk.bluecross.ca.
Cheryl de Villiers
Director, Marketing & External Affairs