News October 10, 2023

Saskatchewan Blue Cross Supports Vital Services in Our Communities

211 Saskatchewan and the Saskatchewan Food Bank have more in common than you might think… they’re both creating vital safety nets for our communities, each connecting Saskatchewan residents with the resources they need, when they need them most.

“Through our sponsorship, we’re ensuring that vital services and support like those provided by 211 Saskatchewan & Food Banks of Saskatchewan can help the people of the province” said Kelly Wilson, President and CEO of Saskatchewan Blue Cross. “These organizations are helping to build communities that are stronger and more resilient, and ensure that no one is left behind.”

Support from Saskatchewan Blue Cross contributes to many SK residents receiving help and connection to local services and will support 211 Saskatchewan and the Saskatchewan Food Bank as they work to make a tangible difference in the lives of individuals and families in across the province.

What is 211 Saskatchewan?

Finding the right resources and support when you need them most can feel overwhelming. 211 Saskatchewan is a free, confidential, 24/7 service that connects individuals and families with vital resources in their community and offers a database of over 6,000 community, social, non-clinical health, and government services across our province.

211 is on a mission to strengthen communities by effectively connecting people with appropriate information and services. Need help navigating support for an aging parent? Access to childcare? Assistance with basic needs such as food and shelter? Call or text 211 to be connected with Service Navigators ready to help 24/7/365, or search independently at Help is available over the phone in over 175 languages, including 17 Indigenous languages.

“211 acts as the front door to support, helping people navigate an often complex network of services and programs to find what they need for their unique situation. A key role for 211 is helping alleviate the challenge of determining which services are available and appropriate to meet various needs,” says Kristin Nelson, Director of 211 Saskatchewan, United Way Regina, and United Way of Saskatoon and Area.

In addition to connecting people to services and information, 211 collects valuable data on resources, needs and unmet needs that can assist in determining the most common needs in our province, as well as where needs are unmet because gaps in services may exist.

Province wide support through Food Banks of Saskatchewan

One of the vital and basic needs across our province is access to food. Food insecurity has a significant impact on maintaining a healthy and fulfilling life. Food-Insecure adults and children are likely to have poorer health and adults are more vulnerable to chronic conditions. Food insecurity also makes it difficult for individuals managing existing chronic health condition, such as diabetes. Food insecure individuals may need to forego other critical expenses such as medication due to scarce resources.

Enter Food Banks of Saskatchewan, an organization that fights hunger across our province by working to build, support and strengthen relationships in the community to better serve and advocate on behalf of hungry and food insecure people.

Donations received are distributed to the 36 registered food banks across the province. Funds are used to purchase and distribute the most urgently needed items quickly with bulk purchasing power, alongside the delivery of education programs. Advocating on behalf of food banks reaching every corner of our province, Food Banks of Saskatchewan creates partnerships with local food distributors to secure long term donations, encourages local connections with businesses and community for support and initiates fundraising opportunities.

About Saskatchewan Blue Cross

For more than 75 years, Saskatchewan Blue Cross® has been committed to delivering exceptional health and wellness benefits, travel insurance and life insurance solutions to Saskatchewan residents and employers. A locally based, not-for-profit organization, it’s recognized as one of Saskatchewan’s Top Employers, one of the Top 100 Companies in Saskatchewan, one of Canada’s Top 100 Brands (as part of the Canadian Association of Blue Cross® Plans), and proudly supports the wellbeing of more than 200,000 members. With a mission to empower communities on their journey to whole health and wellness, and a vision for a future of lifelong health and wellbeing for every person in Saskatchewan, this team is committed to advancing and benefiting the communities they call home. Learn more at:

Media Contact

Cheryl de Villiers
Director, Marketing & External Affairs