News August 17, 2021

Tim Bishop Appointed as Managing Director of the Canadian Association of Blue Cross Plans

VANCOUVER  |  The Canadian Association of Blue Cross Plans (‘CABCP’) today announced that Tim Bishop, CM has been appointed to the newly created role of Managing Director, effective August 1, 2021.

“We are pleased to welcome Tim to the Canadian Association of Blue Cross Plans.  Tim is a multi-disciplined executive with a proven record of optimizing strategic efforts to expand the influence of category-leading organizations, such as the Canadian Marketing Association, Cineplex Entertainment, Lavalife, IMI International and Northstar Research Partners,” said John D. Crawford, President of the Canadian Association of Blue Cross Plans.

Tim brings over 15 years of strategic marketing and branding experience.  Previously, he was the Vice-President of Marketing & Member Engagement for the Canadian Marketing Association.  There, he led a multi-faceted team to transform the not-for-profit organization and grow its membership, engagement and revenues to record levels.  Most recently, Tim has been the Founder of In Partnership With, a community-based content series featuring expert contributors to celebrate Canadian business and marketing perspectives.

Reporting to the President of the Canadian Association of Blue Cross Plans, Tim will provide leadership and direction in support of the mandate of the Association.  His primary focus will be to steward the achievement of the CABCP’s strategic and operational objectives while working remotely from Toronto.

About the Canadian Association of Blue Cross Plans

For more than 80 years, the Blue Cross® name in Canada has stood for affordable, quality supplementary individual health and travel insurance coverage, as well as group benefits and group life insurance, delivered with trustworthy and personalized service.  The Canadian Association of Blue Cross Plans represents the independent, not-for-profit Blue Cross member plans operating in regions across the country.  The Association is linked with the Blue Cross and Blue Shield Association in the United States and worldwide through the International Federation of Health Funds.  To learn more, please visit

For More Information

Contact Nick Sywulych at or 604-419-2056.